Is Alexa Accurate?


I have slightly confusion about that some experts says, Alexa follow traffic strategy and some says, Alexa follow backlinks strategy. How can we determine that Alexa giving accurate rank of any site.

Is there any someone, who can briefly explain or resolve this confusion. :confused:


The short answer is yes. It “collects data on browsing behavior and transmits them to the Alexa website, where they are stored and analyzed, forming the basis for the company’s web traffic reporting.” Accuracy is depending on the traffic, and if you have a few million clicks, it would be less accurate then one with about 100.


Alexa nearly or approx accurate not completely.

Yeah, they consider each activity on your website especially if you place Alexa code on your web then results can be definitely accurate.

Alexa follow both strategies and also follow Up-streaming sites.

@Siraj_Mahmood you should be here :smiley:


Of course personally i feel Alexa is Accurate


@paulaugust it is nearly accurate not 100% I experienced it many times.