@Siraj_Mahmood I have misunderstanding about link building through guest posting.. Is it legitimate or prohibited according to Google? I'm not sure about this concept, please help me to get the best answer. Thank you
Google doesn't like that way to building links to other sites, but almost blogger's are doing this even big news magazine websites doing it also.
If you are interesting in Guest post for link building so your link should be looks like natural not unnatural. so it will be impact on your site rank.
Hope that will help!
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According to link influence point of view the guest posting gives backlinks to your site which have higher link influence. And higher link influence means you get highe quality backlinks from guest posting.